Here One Day, Gone the Next
For a few brief months, it was low carb nirvana out there. Lots of big name companies poured money into R&D to crank out reduced carb products of every imaginable type, from cheese puffs to bread. But as suddenly as many of these entities had gotten into the field, they just as quickly got back out.
I'm sure they concluded the market demand just wasn't as strong as they hoped, but they were wrong. Too bad they didn't consult with dedicated low carbers before launching their products. We could have helped them avoid several fatal mistakes. We could have told them:
1. If you're going to create a low carb product, it had better really be low carb. I'd rather go without bread than have a small, mediocre piece that costs me 9 grams.
2. Don't try to "mainstream" your products. I'm not going to troll down the chips aisle, looking at every bag in the hope that one will have the magic "low carb" words on it. Since I started eating this way five years ago, I've become a perimeter shopper. Other than cooking oil, vinegars and a few other items that are typically buried in the middle of aisles, I find what I need on the outer aisles -- meat, vegetables, fruit, eggs, cheese. I have no desire to immerse myself in full strength cake and brownie mixes in the hope that a low carb version would lurk nearby. Conclusion: If I don't see your product, I'm not going to be able to buy it. Put low carb products on the perimeter, grouped together.
Before their products could find an audience, they pulled the plug, wrongly concluding the products would not succeed. Then, they scurried back to the lab to make still more varieties of low fat tripe. Their loss, our loss. So stupid.
